The Fresh Market to open in former Borders site in New Orleans

By Rebecca Mowbray, The Times-Picayune

An upscale North Carolina specialty grocer called The Fresh Market will open at the site of the former Borders book store at 3338 St. Charles Avenue in New Orleans. The location is now listed on the company’s website.

Fresh Market Inc. did not return a phone call seeking comment.

Stirling Properties, the manager of the property, said it is not authorized to speak about the project until it is announced by the company.

Late last month, a construction worker at the site said the renovation of the building would take about eight months. That would mean the store would would open in spring 2012.

Fresh Market, which is based in Greensboro, N.C., made an initial public offering on the stock market in November and has been expanding at a rapid clip.

The company operates 102 stores in 20 states, including locations in Mandeville, Baton Rouge and Lafayette. It uses a “small-box” format of less than 21,000 square feet, while typical full-service grocery stores are 50,000 to 60,000 square feet. The new Winn-Dixie planned for Mid-City, for example, is 53,000 square feet.

For the full story, click here.

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